You are glucose. People feed off of you. You are sweet, caring, and a source of energy for everyone around you. You can inspire others with your creativity and depth, and you can keep people alive when in times of famine. People love you...or at least the way you taste.
I say yay for getting them to hire fairly, although I question bringing their advertising and marketing into it. They want to advertise (in essence) "by whites/for whites?" Go right ahead - it's their crappy, stupid, short-sighted marketing plan, and bad business at that. But hiring and firing? No way.